When starting a business it is always good to go onto social media websites to advertise your business. The more eyes you can get on your business the more chance you have to make a sale. When advertising on social media make sure you have every resource to get as many eyes and connections to your page as possible. Join groups and invite friends to everything related to your business and start posting away.
Another thing to keep in mind is to not only join one website, but rather as many websites as you can manage. If one is all you manage then that is fine. But as previously stated, the more people you can connect with, the better chance of gaining that business. The best websites to connect with people currently are of course Facebook at number one, Google+, Twitter, LinkedIn, Pinterest, and if you are in the music scene MySpace is still viable.
Many people also try the advertising aspect of social media, where the pay to put ads up on the side. If you have ever worked with Google Adwords this is a very similar scenario. Pick a few keywords that you think the client will be typing in when trying to find your business, and then pay to put your ad up for those specific ones. Facebook marketing has a few different options, you can try to promote your site to get likes, or it can be purely based on clicks.
Ultimately, the goal is to get traffic, the more traffic generated the higher chance you will have of grabbing a customer. Sign up and post on every possible website you can, interact with other people, tell them about your business, ask them what they do, and then lastly promote your business to them when the time is right. Word of mouth can go a long ways on the internet and that is the exact reason you are probably hear reading this article today.