Blog
What does your logo say about you?
Trying to decide on a logo or color scheme? This could be a daunting task indeed. The best way to start out is to pick some constant colors that you are going to stick with. Consistency in a logo or design means that your company will be around for a while. You have a brand and you are sticking to it. A few words of advice, don’t pick bright booming colors unless your product is bright and booming, stick with neutral, or easy on the eyes type colors. It will help draw customers, and you can save those bright colors for special advertisements.
Make sure you don’t put too many colors into your design either, not only could this distract potential customers or clients, it could also be a hassle and price booster when trying to get your logo designed for a particular project. Many screen printing companies charge by the amount of colors you are wanting to put on a t shirt. If your logo has 6 colors the price will skyrocket.
Questioning your logo design? Put it in grey scale for a moment. Does it still look good? This is a technique many designers use, though not always the case, most great designs still look fantastic in black and white. Try it!
The true key in developing a good logo is to understand your target audience. Demographics vary and respond differently to particular color schemes. It could be best to test the waters with friends, relatives, and a few strangers on the street before jumping into a logo design and it hurting you in the long run. Most importantly, let your designer help you! Listen to their ideas and be understanding of their concerns.
The Importance of a Portfolio
A portfolio is everything when it comes to trying to close any graphic design sale. Oddly enough SavePro has just completed their portfolio, for the new site design, which you can find here. So what exactly should a good portfolio entail? Well, not to sound cocky, but take a look at ours real quick. On every individual portfolio item we list the client, date completed, type of work, and of course, images of the work! All of these are key in having a good portfolio lined up. You may also want to add client testimonials or quotes about your work that you have completed. On a side note, testimonials are great to have but are unneeded, as your portfolio should speak for itself.
So why exactly is a portfolio a MUST in today’s sales age? Well it is simple, design fields are so saturated now days that you must have something to show for before someone forks over a few hundred or thousand dollars for you to do work for them. Design is unlike many things, you should not purchase it before you see examples. If you do, you could end up with something totally unexpected as well as unwanted, and this is never a good thing. Build a portfolio, it will help you instantly.
But I don’t have any clients yet, how can I create a portfolio? Well this is a good point that many people try and use, however there is always an answer. If you are a web designer, designing templates are always a good wayto get a portfolio started. A portfolio does not always have to be client work. Portfolios are meant to show exactly what you can do, expand on your design abilities and just take a week to build a portfolio, then try to go and get clients. It will make your life much easier as a result.
