Trying to decide on a logo or color scheme? This could be a daunting task indeed. The best way to start out is to pick some constant colors that you are going to stick with. Consistency in a logo or design means that your company will be around for a while. You have a brand and you are sticking to it. A few words of advice, don’t pick bright booming colors unless your product is bright and booming, stick with neutral, or easy on the eyes type colors. It will help draw customers, and you can save those bright colors for special advertisements.
Make sure you don’t put too many colors into your design either, not only could this distract potential customers or clients, it could also be a hassle and price booster when trying to get your logo designed for a particular project. Many screen printing companies charge by the amount of colors you are wanting to put on a t shirt. If your logo has 6 colors the price will skyrocket.
Questioning your logo design? Put it in grey scale for a moment. Does it still look good? This is a technique many designers use, though not always the case, most great designs still look fantastic in black and white. Try it!
The true key in developing a good logo is to understand your target audience. Demographics vary and respond differently to particular color schemes. It could be best to test the waters with friends, relatives, and a few strangers on the street before jumping into a logo design and it hurting you in the long run. Most importantly, let your designer help you! Listen to their ideas and be understanding of their concerns.